Top 5 Video Marketing To Engage Users in 2022

Videos have become extremely popular for advertisement and worldwide promotion of various products. Marketing your business the right way is crucial for the further growth of your company, and making a video is simply the best way to promote your brand. It’s easy to share and more descriptive than pictures or texts. A well-filmed video can make a huge impact, and the best campaigns in the world feature memorable promotion videos.

1. Powtoon

Powtoon homepage

The Powtoon software focuses on short videos and animation. You don’t have to be a design or tech expert to use it. In fact, you don’t need any skills to make your video look professional. There are many templates to choose from, along with features such as a user-friendly drag and drop editor, personalized branding, a search engine, data import and export, and many more.

With this tool, sharing attractive animated videos has never been easier. This way, you can effectively reach your customers through email and social media. Additionally, there are many useful guides, training sessions, and tips and tricks available on the platform. The software also offers the highest level of both security and service. Powtoon is used by over 30 million satisfied customers worldwide.

2. Biteable

Biteable homepage

Biteable offers a great way to express your brand through animation. No experience is required, and you can try it out for free. Even the free version includes unlimited exports and access to millions of premium Shutterstock video clips. Furthermore, it includes over 4 million images, animations, and clips, as well as royalty-free music. The premium versions include all of those and more, such as HD 1080p resolution, your own watermark, valuable video analytics, and a call-to-action.

There’s also the option to upload your own images and videos with full audio support. You can both export the videos to social media and embed them on your website. And finally, no matter what your promo video is about, Biteable has the right template for it.

3. Animoto

Animoto homepage

Animoto’s templates will save you plenty of time, and the best part is they’re fully customizable. Best social media practices are used to make the stock templates, while all you have to do is personalize them however you want. You don’t need to use third-party platforms for trimming your videos, cropping the photos, and synchronizing the timing of your media, as Animoto has it all. It offers more than 40 professional fonts and plenty of text effects to captivate your audience. It’s not priced per video, meaning create however many you need.

Every video comes with a permanent license, and you can download and post them online. With the premium version, you can keep your brand on display at all times, as you can add your own logo in the form of a watermark. You can tailor-make a video using a custom font you can upload to Animoto and expand your audience by easily optimizing your videos by resizing from square to vertical to landscape mode with only a few clicks.

4. Magisto

Magisto homepage

With Magisto’s video editor, you can create a marketing video as quickly as you can write a post. It is extremely user-friendly and simple. The interesting thing about Magisto is that you can do all of the work via your Android or iPhone since it’s available as a program you can download from the App Store. The platform has AI support, assisting you with uploading, editing, and distribution.

The AI assistant even asks you about the atmosphere you’re going for and detects specific moods. Magisto is a certified partner of the most used social media platforms such as Facebook, Instagram, and YouTube. With the software’s native player, you can host the videos on your website or distribute them to social media, email, and various platforms for video advertising.

5. WeVideo

WeVideo homepage

The last software for video marketing on the list is WeVideo. The quality of the videos you create with WeVideo can go up to 4K resolution, but the upload time remains short. It’s extremely flexible as you can edit videos on any device.

Furthermore, you can add features such as a greenscreen without hassle and have a professional video within minutes. Adapting the video’s format is also an option, making it possible for you to attract the attention of various websites, social media platforms, and mobile device displays.


Any of the mentioned video marketing tools will aid you with brand advertisement through their various easy-to-use features. They are quick, efficient, and flexible. Creating the perfect video to represent your business can be just the thing you need to promote your brand the right way.

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