Unit Conversion Blog

Customer trust is one of the most valuable currencies in today’s business landscape. Once lost due to negative feedback or poor experiences, it can be difficult—but not impossible—to regain. Companies that take proactive and honest steps toward reputation recovery can rebuild credibility and even come back stronger. Here are seven actionable steps for restoring trust after a setback in customer sentiment. Read more

The internet is overflowing with images — some authentic, some altered, and others completely misleading. In an age where misinformation can spread like wildfire, verifying the authenticity of online images is more critical than ever. Fortunately, reverse image search tools have become essential allies in the battle for digital truth. These tools can trace the origin of an image, find similar images, and even reveal where else an image has appeared online. Read more

Email marketing isn’t just for big companies. It’s one of the easiest and most powerful tools a local business can use to grow. And guess what? You don’t have to be a tech wizard to make it work! Read more

Ecommerce platforms have made it easier than ever for entrepreneurs and businesses to sell their products online. However, with the increasing importance of social media in attracting and retaining customers, more ecommerce tools are integrating built-in social media marketing features into their platforms. These features can automate posts, track engagement, and even allow for direct product sales through platforms like Facebook, Instagram, and Pinterest. In this article, we take a closer look at some of the top ecommerce tools that come with social media marketing functionalities, helping you decide which one is the best fit for your business goals. Read more

Keyword research has long been a cornerstone of digital marketing and SEO. Traditionally, it was a time-consuming process that required marketers to dig through endless search suggestions, manually compile keyword lists, and analyze competition. Today, automation is changing the game. Automated keyword research tools harness machine learning, AI, and large data sets to reduce human effort and deliver faster, smarter results. But how exactly does automating keyword research save time and effort? Let’s dive into the details. Read more

Ensuring that a WordPress website is accessible to all users, regardless of their abilities or disabilities, is not just good practice—it’s increasingly a legal and ethical necessity. Accessibility improvements often require technical know-how, consistency, and ongoing updates. This is where a WordPress maintenance company can play a critical role. They offer the expertise, tools, and ongoing support required to make websites more inclusive and compliant with accessibility standards. Read more

Designing an eye-catching brochure requires not only creativity but also the right software tools to bring your ideas to life. Whether you’re a professional designer or a small business owner trying to market your products or services, having the right design software can make a significant difference. In this guide, we’ll explore some of the best software tools for designing brochures, detailing their features and suitability so you can choose the one that best meets your needs. Read more

The digital age has brought about an overwhelming amount of personal data exchange, prompting states to enact stronger privacy regulations. One such groundbreaking development is the Colorado Privacy Act (CPA). Officially signed into law on July 7, 2021, the CPA marks Colorado as the third U.S. state to implement comprehensive privacy legislation, following California and Virginia. With its enforcement beginning on July 1, 2023, the CPA delivers a robust set of rights and responsibilities for both consumers and businesses. Read more

In an age where we are constantly bombarded with information, distinguishing truth from fiction has become increasingly challenging. With social media platforms and websites serving as the primary source of news for many people, it’s easier than ever for falsehoods and misinformation to spread rapidly. Being able to identify fake news is an essential skill for digital literacy and responsible internet usage. Read more