Are you struggling to generate traffic from search engines? Maybe because all those juicy keywords are dominated by large companies and authorities in your niche. When it comes to creating and marketing an online content, the concept that is frequently brought up are long tail keywords. Keep reading, because we are going to take you through a brief overview of what really are long tail keywords, why they are necessary for your content and how you can quickly and easily increase both traffic and conversions by finding the best, most relevant long tail keywords for any website.
What are long tail keywords
Long tail keywords are essentially a low-volume search terms that are often very specific, niche-oriented and have a little competition among the search results. Moreover, long tail keywords are easier to rank for with less resources than their high-volume counterparts, because they have less competition. This low search volume often puts content creators off using them, despite the fact that long tail keywords have the potential to be high-converting, since this kind of searching has a very clear search intent.
How can I make long tail keywords work for me
Users who type in a long tail keyword when searching always have a very clear search intent. They know exactly what they want to achieve from their search, being familiar with the exact information, product or content they are after. This means that if you are able to provide this exact answer, you are onto a winner.
For example, if you are a content creator that hosts a blog or a channel related to interior design, your page is not really going to appear highly-ranked in search engines if you simply use short keywords such as interior, house or design, simply because there is too much competition. This can be especially the case with startups and small content creators. However, if you specialize in vintage interior design, then long tail keywords such as 60s vintage pop art interior home design will help you find customers who are interested in exactly that. This makes sense because the more words the person types into the search engine, the more specific the results are going to be, generating your website not only more focused but also more committed traffic.
Finding long tail keywords
In order to find good long tail keywords, you need to start with the broad topic idea. Google’s own search suggestions and related searches are an excellent place to get started with your long tail keywords research. Next, once you have chosen the suggested topic, make sure to scroll down to the bottom of the page where you can find more popular searches related to your Google search. This is just a simple way to start generating ideas for your long tail keywords, as well as the type of content you should concentrate to. Another source of inspiration is ‘People also ask’ section of the search results, a rich snippet that is often triggered by both questions and broad-related queries. Make sure to keep jotting down notes of different questions, topics and keywords that sound interesting.
Even though the concept of long tail keywords is not at all new, there is still a lot of confusion surrounding it. We hope that this blog post has helped you understand both what long tail keywords really are as well as how they can be crucial when marketing your content, generating your website a decent amount of consistent search traffic and therefore enabling you to dominate the search results in your niche.