A white label refers to a marketing or manufacturing process in which one company creates a product or service and then rebrands them to make the product or service look like theirs. For small companies with limited time, money, and resources, white label services offer excellent opportunities to compete with more significant players in their field. White labeling allows companies to expand their customer service offerings without developing a particular product or service on their own.
The main advantage is that you can build your brand with white labeling. Your product range remains consistent, and you provide your customers with new products with the look and feel they are already used to. You can continue to build in good faith with your customers because the packaging is what they are familiar and comfortable with. Since your customers are already familiar with your brand, they trust it.
Customers have been proven to love what they know, and if they love your brand, they will automatically love new products. It excites them to get to know the latest products, especially if it is a product they have been looking for or want to know more about.
One of the other significant advantages of owning your brand is that you can set your prices. This way, you have complete control over your market strategy and react to a specific market for your products. In most cases, if you work with existing brands, we strongly suggest that you use their RRP (Recommended Retail Price). And if you choose not to follow their suggestions, it can result in angry phone calls or even terminate a business relationship.
When we talk in the context of plugins that can be implemented on your website, which offer a white labeling service, the next five will surely be adored by every web designer.
1. WP Reset
WP Reset is a WebFactory plugin that helps you solve the most significant problems you may encounter when creating and maintaining your websites. This plugin offers the ability to save data and revert to previous page settings, protects you from viruses and getting hacked, attempts to crash your website, stealing your clients’ identities, data, and more.
White labeling is pretty simple. With the help of the white label option offered by the WP Reset plugin, you can remove the original marking by the company that developed this plugin and get the ‘naked’ plugin option so you can put your company’s logo. It leaves an opportunity for your tagging on individual features of this plugin to develop your branding.
Also, you can hide the license tab from your customer. That way, your clients will not be able to access and mess with license information.
2. Coming Soon & Maintenance Mode
Over 2 million free high-quality images, Instagram-inspired filters, over 170 professional, unique themes, best-in-class SEO setup options, and much more can be found on the Coming Soon & Maintenance Mode plugin. Create your coming soon page to give information when you start working on something new, use the plugin when you need to change something important on the page or when you want a complete rebranding of the page.
And best of all, this plugin also offers you the possibility of a complete rebranding by changing the name of the plugin, the logo, the text, the colors, every detail on the dashboard. This white label option allows you to rebrand without changing a single line of code.
3. WP 301 Redirects
The easiest way to define redirection is sending a user from a URL they searched for to another location. It works for both visitors and search engines. 301 redirect represents a permanent redirect. It actually tells users and search engines, “That information is now in a different location.” With WP 301 Redirects, you can manage and fix your most overlooked SEO issues like redirections and 404 errors.
This plugin also offers you the ability to enable white-label license mode and hide the license key, so your customers do not see it. You can remove all visible mentions of the development team that created this plugin with the white label option.
4. Duda.co
Duda.co is a website builder that allows you to create beautiful websites quickly. Duda is a white label website builder that allows you to make a website easy and brand it with your logo and colors. You can add your brand to the client login screen, client dashboard, e-mail communication, website previews, and even in sections like roles and permissions.
5. White Label Web Design Portfolio
If you want to take the web design business seriously, you must also have your portfolio of web design and development projects. By integrating this dashboard WordPress plugin on your site, it is possible to quickly and easily enable your new portfolio to show the URL. This white label tool is ideal for startups and freelancers who start their careers as web designers and do not have a portfolio to support their expertise.
In Short
White label services increase productivity. Plus, you do not need to hire custom web designers to complete some tasks. This fact makes third-party cooperation more economical.
Here are a few more reasons to use a platform with white labels:
- More visible to customers.
White Label services give you greater visibility, and you can have better recognition among competitors. Also, you can focus on several ongoing projects simultaneously and never miss a deadline, which is vital for your clients. - White label improved customer loyalty.
You can deliver brand services. It will surely improve your credibility and reliability. A brand associated with your company will strengthen customer loyalty. - Professional help.
This advantage works excellent for beginners. Web designers with little experience can always count on the professional help of more experienced professionals within the white label. - Cost-effective solution.
This feature applies to individuals who want to put money in their wallets and web design agencies with limited budgets. If you run an agency on your own, it can be even more expensive than opting for a white label. - Troubleshooting.
You will need to resolve customer complaints from time to time. It is 100% natural for any business niche. With a white label solution, you get a professional assistant to solve various problems. Some platforms offer additional features such as money-back guarantees, project audits, free stereotyping, etc.
In a nutshell, this is all you have to know about white label tools. Hopefully, you’ve found a tool you’re interested in and will purchase it shortly.