Instagram is probably the most popular social network today. For this reason, it should be used in the best possible way. This social network is a great place to promote your work, your services, and your products, as well as to communicate. However, in order to achieve certain results, a good strategy is needed.
This strategy is impossible to devise without some analytical data. You can get this data and find out what is currently in trend, what your visitors like about your profile, which posts have good and which bad engagement rates, and more, by using some of the Instagram analytical tools.
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Now, back to Instagram analytics. Below you can find the top 5 Instagram analytics tools that you can use to track your success.
Instagram Insights
Why not take advantage of what Instagram already offers us? Instagram Insights is a great tool that allows you to monitor the performance of your profile, specific posts, Stories, IGTV videos, Reels, and Live videos. Here, you will have access to a summary page, as well as to different screens with more details. There are several insights: Recent Highlights section shows you any significant improvements in your account performance.
Total Followers section gives you specific information about your followers, how many followers you have gained or lost, where your followers live, and much more. You can also check what actions people take when they engage with your account, how many people see your content, and where they find it. You have the ability to filter posts as well as to track analytics for only a specific period of time that you choose.
Iconsquare
Iconosquare is a tool that gives you detailed and advanced analytics of your Instagram profile. On the customizable dashboard, you get all the necessary information that is important for running your campaigns. There are also scheduled reports. Plus, if you have multiple profiles, there will be no problem.
This tool allows you to manage all your profiles at the same time, from one place with efficiency. Another feature that saves you time is a very powerful scheduler that’s based on certain data analytics. You can extract and share all the data very quickly and easily with your associates by using reporting option.
Squarelovin
Squarelovin allows you to go beyond basic insights with their Instagram analytics. That way you can learn which posts your audience engages with the most. With the metrics you get, you will be able to improve your Instagram strategy and bring it to perfection. You will be able to improve your engagement rate in a second, without any effort, based on statistics that are automatically calculated and that you receive directly on your dashboard.
You can gain deeper insights into the performance of your Instagram Stories in terms of impressions, reach, and completion rate with Instagram Stories Analytics. Squarelovin will optimize your posting times for best results. Here you will have the opportunity to create detailed reports also.
Minter.io
Another one of our recommendations is Minter.io. Minter.io provides you with detailed data that is updated daily and held for all times. With this tool, you can choose any specific date range and review it in detail. Instagram Hashtag Analytics is a great option that comes with this Instagram Analytics Tool. If you need to keep track of a certain hashtag, you can do it easily with the help of this feature. You can see how a hashtag is performing and you can view every post using the hashtag.
You will have very detailed demographic information about your followers. If you want, you can compare your Instagram account with similar accounts. You can compare follower growth, posts, engagement rate, reach rate, likes, comments, and stories. You will also have an overview of all mentions, no matter whether you are mentioned in a post description or in the comment.
Keyhole
Last but not least is Keyhole. This tool is used by more than 7.000 organizations. It is useful for social listening and analytics, influencer marketing, campaign tracking, and much more. Keyhole will have your insights ready in minutes with no data scientist required. It is extremely easy to use and saves a lot of your time. The list of features is huge and includes the following options: Influencer Tracking, Social Media Account Monitoring, Social Media Reporting, etc.
Besides Hashtag Analytics, you will also be provided by Keyword Analytics. Keyhole can find any online conversation that mentions the keyword you are tracking. In addition to excellent analytics, you can use this tool for publishing and scheduling your posts.
Final Thoughts
As we said, Instagram analytics is very important for your Instagram strategy. For this reason, it would be a good idea to try some of these tools as soon as possible or even consider to buy real Instagram followers. We hope this list helps you.