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The marketing strategies change from one year to another. As there are new social media platforms launched, new tools to use and assess the progress or performance of an ad, or changes in platforms’ algorithms, you need to constantly adjust your strategy. You want to reach your target audience, catch their attention and maintain it. You want to choose your brand over another one. But along with the new platforms emerging, your audience might change its needs and expectations. Video content has become an essential part of every content marketing strategy. Read more