Integrate and bring Together Data from Multiple Channels, Platforms and Accounts into One unified and normalized Dashboard
In today’s business landscape, all companies gather data from numerous channels. However, how they utilize this data differs greatly. For some, it is a valuable asset, while for others it creates more confusion. The key to optimizing the return on marketing investments lies in integrating this data into a unified and normalized dashboard. This is known as creating a “single source of truth” and its goal is to inform decision-making within organizations. Here is everything you need to understand about it and the benefits it can bring to your business. Read more