Ad vs. Commercial Photography: Storytelling and Channel Constraints
Photography is one of the most powerful forms of visual storytelling. In marketing and branding, two major types—advertisement (ad) photography and commercial photography—play pivotal roles but serve different purposes. While they often overlap and are used interchangeably, there are key distinctions in terms of storytelling focus and distribution constraints across different media channels. Knowing these differences is essential for professionals working in creative, marketing, and photographic roles. Read more