Email marketing is still one of the best ways to attract organic website traffic and attract more customers to your business. The world has witnessed the rise of social media, which has become an important part of many great business strategies. However, email marketing is undoubtedly one of the best ways to nurture leads with an ROI (returns on investment) of 4400%.
You have to admit that’s a huge number. So if you have decided to invest in some of your time, money, and effort into this type of marketing, you now have to deal with the campaign that’s to come. Creating your first email marketing campaign is always stressful, as this is a new task that you’ve never had to handle before. But worry not – we’ll walk you through the process step by step.
Use easy-to-read language
Research shows that the average attention span of a person in the 21st century is eight seconds. That means that people aren’t likely to read your emails from top to bottom, remembering every word as they go. Depending on how you look at it, this could be considered to be a great thing. After all, you won’t have to bother writing content that will be geared for academics. Quite the contrary – you need to make your emails fun, engaging, and easy to read.
If your goal is to boost conversions and revenue with your email campaign, then you will want to focus your attention on the inverted pyramid model. This model includes, first and foremost, a clear headline that explains the purpose and message of the email. The headline is then followed by additional information and a prominent call-to-action button. It’s nearly impossible to explain the importance and necessity of a call-to-action button.
This will give your reader an idea of what to do next, which is usually giving you a call, learning more about your services, or scheduling a meeting with your team. A good CTA has the ability to make or break the situation, so don’t hesitate to spend some time on it.
Visuals help you create your first email marketing campaign
You need to understand that, just like when blogging, people prefer to look at pictures than to read blocks of text. Of course, it’s crucial that you include some text in your email. What you need to do, however, is find that perfect balance between the two. And if you are not sure why you need to use visuals or you have already come up with whole paragraphs that you want to include in your email, here are a few facts to keep in mind:
- People recall as much as 65% of visual content as opposed to 10% of text-based content.
- They follow visual instructions better than written instructions by as much as 32%.
Pictures are simply much more memorable than something you can read. So if you want your content to stand out (which we can only assume you do), we suggest you invest your time in visuals – or simply hire someone to do it for you.
Make your campaign relevant to every customer
Wanting to be treated with a personal and individual approach is simply the nature of every person. This is a very important thing to keep in mind when trying to create your first email marketing campaign. At the moment, you might feel like it’s impossible to let every individual customer know that you are thinking about them.
But that’s not what we had in mind. In general, there are a couple of ways that you can use to group your customers so that you can choose what type of content to send to them.
Email list segmentation is a process through which you can generate a 76% increase in revenue. With so many different email list segmentations that you can create, you really have no excuse for sending a generated email to your entire email list. Just to give you an example of how you could create more targeted content, consider creating the following segments:
- Geographic location
- Past activity
- Workflow activity
Personalizing your email marketing campaign is going to bring guaranteed success. We will go as far as to say that improving email personalization should be one of your main priorities.
Stick to your branding
Most likely, emails aren’t the only interaction that your customers are having with your brand. By now, they probably associate certain colors, logos, and sayings with your business. It’s simple, really – if you want people to remember your business, you need to give them something to remember.
Once you create something that your customers will remember, you have to be consistent. Make sure your email marketing campaigns are in tune with the colors, fonts, logos, and branding that you use across other platforms and fronts. Not only will this help your customers remember you, but it will also help them build trust in your brand as well as connect to it.
There are many different tools and apps you can use for this purpose. All you have to do is to find the right ones.
Timing is everything when creating your first email marketing campaign
The fact that you will have to time your campaigns might seem incredible to you. However, there is such a thing as finding the optimal time to send an email. You don’t want your customers to wait too long before hearing from you, but you definitely don’t want to flood their inbox.
If you are wondering how many emails is enough, then you will be happy to know that most people find receiving promotional emails once a month to once a week bearable. Of course, you do have to take into consideration that these aren’t your subscribers.
Organizing a poll and asking your subscribers how often they want to hear from you could be a good idea. If you are just now learning how to create your first email marketing campaign, then you will need a lot more than just one article. Consider this to be a good starting point that will provide you with good grounds to add to your knowledge. Any start is a good start, so wait not a minute longer.