Best Tools for Content Strategists, SEO Agencies, Editors, and Writers Who Want to Create Better Content

Now, we all know that good research takes time. And something as simple as reading a Wikipedia page can be a painful journey into the abyss. It’s just words and words building on each other as you try to find the right deal for your content.

In all honestly, it’s exhausting, especially when you’re jumping from article to article. You know, sometimes you stumble across a piece that someone has written, but you wish you wrote it. It’s just that good. But how to create your own article that somebody will be envious of it? If you want to know the answer to that age-old question, keep on reading.

Writers, editors, and SEO specialists like this SEO company in Sydney know the struggle of publishing, especially in the digital world. It must be informative but catchy, and you need to make a living out of it. How exactly should you do that if you’re new to the game or just simply got lost in it?

Well, that’s why we’re here with a list of some great tools that will help you with all of these problems. Let’s dive in.

1. MarketMuse

MarketMuse homepage

Our first spot goes to the show-stopping tool called MarketMuse. It is a real game-changer with an AI-driven platform. This tool will help you find gaps in your topics, build up your content strategies, and make research easier than ever. Great content is the key to the top of Google search results.

MarketMuse is packed with things that will help you reach the top and stay on it. The higher the position, the more organic traffic on your site.

Remember that we talked about research at the beginning of the article. Well, by using MarketMuse, you can run a query and get the research you need in just one minute. No more sleepless nights for you trying to find the best topic to write about.

It analyzes hundreds of thousands of pages of any given topic and finds the most relevant ones for you to cover. Now you will be in the loop with the hottest topics out there.

MarketMuse research feature

Nothing is better than having someone to look out for you in this competitive world. That’s why, with this tool, you can see how your competitor’s content is measuring up to MarketMuse standards. It shows you all their strengths and weaknesses. This way, you’ll always have a head start, drifting away from the competition, leaving them to bite the dust.

With MarketMuse, you will know that your content is ready for your readers, as well as the search engines. Providing good content that keeps your visitors coming back is the key to success.

Content Briefs also come included with MarketMuse, and they’re pretty amazing if you know how to use them. They provide detailed guidance on structure, important topics to cover, audience, subheading, questions to answer, etc.

And what would an article be if there weren’t any links involved, right? This gem gives you the best pages to link, internally or externally, your choice.

2. Ubersuggest

Ubersuggest homepage

On the next spot on our list, we have Ubersuggest. Even though this tool is intended for keyword research – it can help you with content as well. You may wonder how, and we shall give you the answer.

This little helper includes keyword ideas and what you can do with them. So, you can write a few articles around the specific keyword they suggested. Of course, you can do that with more complex keywords as well. By taking full advantage of this feature, you will have a sea full of search worthy content titles that are sure to spark some great articles.

3. Portent’s Content Idea Generator

Portents Content Idea Generator website

Now on the 3rd spot, we have the simple Portent’s Content Idea Generator. It’s a great tool that will give you a wide specter of content ideas within minutes.

We’ve all had writer’s block. You just can’t seem to get a sentence out of you. It is like having a static screen in your head without any information. That’s where this tool comes into play.

It is free, awesome, and simple. Just type in what your content is about, and it will give you some great titles for an article. Their suggestions can be witty, professional, and eye-catchy, which is basically all we want in the end.

4. Ahrefs

Ahrefs homepage

The 4th spot goes to Ahrefs. This is a top-rated tool in the SEO world. But, it is great for content writers as well. That’s why we included it in our list. It has all the standard SEO features that an SEO tool must-have. From site auditing, keyphrase research to rank tracking.

The feature that is most interesting to content writers is the Content Explorer. It analyzes the top-performing articles in your lane so that you can keep up with your competition. Ahrefs is quite a broad tool, but it’s really great for individuals as well because you do get what you pay for.  More conversions and leads are a guarantee with Ahrefs.

5. Yoast

Yoast SEO website

Last but not least, we have Yoast. If you are already deep in the WordPress world, then you have probably heard of this tool. It’s a plugin for SEO optimization with some options that WordPress didn’t include.

One of the features is readability, which is something that every writer should focus on. You want your audience to understand what you are writing about, and this tool will help you with that.

It gives you suggestions on how to improve it, where mistakes are made, and all you have to do is fix them. The other things that it provides is an internal linking suggestion and meta description length.

It is a real life-saver for sure, and all of these additional features will boost your content game.


In the end, we must say that providing great content is the key to a successful blog. Yeah, design, SEO, widgets, and all of those play a major part as well (learn more). But if you don’t have great content, these things don’t matter.

Our suggestion is for sure the amazing MarketMuse. It has all the features that you need to be great in your field. Don’t shy away from a tool that will be a game-changer for your website. Everybody uses help – you should too.

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