Today we will learn all about video marketing and 30-second videos. This is a super-successful trend, not only for companies that operate entirely in the digital world but for any company that wants to increase brand awareness and gain new followers.
Video marketing is a very powerful tool that everyone should consider when incorporating into their strategy. Many people have a question to whom they will turn for such a development. The answer is simple. Explain Ninja makes a 30-second explainer video and can help you with it.
How does it work and why 30 seconds?
The concept of video marketing is very simple. The bottom line is that you are simply using the video content for your own purposes. That is, to promote goods, services or your own brand. These videos can be very different. You can use the production process, packaging, event video, or some kind of training videos. It all depends on your imagination.
Those of us in marketing should also use this technique to promote our services. Now both brands and services, whether marketing or not, need to be very clear about what they are focusing on.
According to statistics, the most optimal video length is 30 seconds. Why? This is the ideal middle ground because 30 seconds is neither too much nor too little. During this time, you will have time to tell everything you wanted, and at the same time not make the video too long. After all, we all know that long videos are boring, and two short ones are not understandable. Therefore, it is best to use 30-second videos for your business.
Millions of people spend millions of minutes in front of a computer, consuming video content. You can present your product or service in a unique way that will entertain your viewers and provide them with valuable information.
Videos get a lot of views and a higher response rate than articles and blogs. People are more willing to sit two minutes before a video than before a post. This may better illustrate the concepts you are trying to convey. Some topics are simply difficult to describe and present in print, but the video allows you to show, not tell.
You can completely avoid the duplicate content penalty. Currently, videos are not subject to the same rules as regular articles and blog posts. So basically, you can take all your articles and turn them into videos and never get fined.
You can capture the attention of your visitors in a completely different way. If your visitors are used to reading, then it’s time to offer them something new and exciting, something that can push them to convert. Videos rank high on search engines. Most keywords now include one or two YouTube videos on the homepage. Video marketing is a resource that offers incalculable benefits.
What is behind the video marketing strategy?
The answer is simple and obvious, as, with any strategy, there are goals and objectives behind video marketing that need to be achieved. In the case of video marketing, there can be many goals behind the strategy, it all depends on which course of action you want to include in your plan.
The most common targets are:
- Increasing brand presence.
- Increase online engagement.
- Improve consumer awareness of our product.
- Help increase leads
- Increase your conversion rate.
- Increased web traffic.
These are just a few, as we always tell you, the goals will vary with each business. Therefore, if you want to attract more customers, it’s time to learn more about 30-second videos.