Ecommerce platforms have made it easier than ever for entrepreneurs and businesses to sell their products online. However, with the increasing importance of social media in attracting and retaining customers, more ecommerce tools are integrating built-in social media marketing features into their platforms. These features can automate posts, track engagement, and even allow for direct product sales through platforms like Facebook, Instagram, and Pinterest. In this article, we take a closer look at some of the top ecommerce tools that come with social media marketing functionalities, helping you decide which one is the best fit for your business goals.
1. Shopify
Shopify is one of the most popular ecommerce platforms in the world, and for good reason. Not only is it easy to use and scalable, but it also includes a wide range of social media marketing features right out of the box.
- Social Media Sales Channels: Shopify integrates natively with Facebook, Instagram, TikTok, and Pinterest, allowing users to create storefronts directly within those platforms.
- Auto-posting Tools: The Shopify app store hosts plugins, such as Outfy and Kit, that can automate your social content creation and posting schedule.
- Ads Management: You can launch and manage Facebook and Instagram ads directly from the Shopify dashboard, making it easy to track ROI.
Whether you’re just starting or scaling up, Shopify’s ecosystem empowers businesses to turn casual scrollers into loyal buyers.
2. BigCommerce
BigCommerce is another robust ecommerce solution that provides advanced social media integration. It caters to both small businesses and large enterprises looking for flexibility and richer customization options.
- Facebook & Instagram Integration: Seamlessly sync your product catalog with these platforms to create dynamic shopping experiences.
- Social Listening Tools: Through third-party integrations, BigCommerce allows users to monitor brand mentions and trends.
- Customizable Widgets for Sharing: Add social sharing buttons and feeds directly to product pages with minimal coding.
BigCommerce is a good choice if you’re aiming for more control over branding while still leveraging advanced social commerce tools.
3. Wix eCommerce
Wix is widely known for its drag-and-drop website builder, but it also offers a surprisingly strong ecommerce suite, including excellent built-in social media tools.
- Social Post Designer: Create visually stunning promotional posts for Facebook and Instagram without the need for third-party design tools.
- Social Ads Integration: Use Wix’s backend to run targeted campaigns across major platforms.
- Analytics Dashboard: Track how your social posts influence sales and web traffic, all from one intuitive dashboard.
Wix is ideal for small to mid-sized businesses that want user-friendly tools coupled with visually impressive online stores.
4. Squarespace Commerce
Squarespace is a design-centric platform known for beautiful templates and ease of use. It also includes solid social media integrations, perfect for creatives and boutique shops.
- Built-In Social Sharing: Automatically enable product sharing across Facebook, Twitter, and Instagram.
- Instagram Block Integration: Display user-generated content and connect your shop with real-life customers showcasing your products.
- Scheduling Tools: Pre-plan social campaigns right within the platform using scheduling features available through extensions and integrations.
For brands that prioritize aesthetics and want to maintain a consistent online and social identity, Squarespace hits the mark.
5. Ecwid by Lightspeed
Ecwid is a flexible ecommerce platform that can be embedded into an existing website or used as a standalone store. One of its standout features is its focus on social selling.
- Native Social Storefronts: Sell directly on Facebook, Instagram, and TikTok with real-time inventory syncing.
- Smart Campaign Tools: Launch Google, Facebook, and Microsoft ads right from the platform.
- Mobile-Friendly Management: Use Ecwid’s mobile app to post product content on social media and respond to customer inquiries instantly.
This lightweight yet powerful tool is perfect for entrepreneurs looking for a straightforward way to integrate social sales without a huge learning curve.
Conclusion
The future of ecommerce is deeply integrated with social media. Whether you’re a startup or an established brand, choosing a platform that not only supports but enhances your social media marketing can lead to increased visibility, engagement, and ultimately, sales. From the all-in-one powerhouse of Shopify to the design-forward Squarespace, today’s ecommerce tools offer robust and practical solutions for your social marketing needs. The key is to identify which features align most closely with your brand’s outreach goals and technical expertise—and then dive in.