Are you about to start an infographic for your company? Good for you! Creating and publishing an infographic can improve your business in more ways than you think.
However, making an infographic is not as easy as you might think. If you don’t know the errors with business infographic designs, you might ruin your business’s chances of success.
After reading this article, you’ll have the knowledge to avoid the most common infographics mistakes. That way, you can ensure your infographics succeeds.
Read on to find out how to create a perfect business infographic.
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Disorganized Layout
Clutter can be overwhelming and confusing for the reader, detracting from the intended information and message in the design. When building a business infographic, keep objects simple and neat by avoiding random or confusing placement of objects. Group objects together with consistent spacing to create an organized, minimalistic design.
Furthermore, the use of color and contrast can help to draw attention to the most important pieces of information and message featured in the design. You can easily create infographics with this free tool and convey your message effectively.
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Inconsistent Visual Style
A visually cohesive design allows for immediate recognition and understanding of your brand and message. Establishing text on infographics with the use of the perfect type of fonts, sizes, and colors helps to create a unified theme. It’s important to focus on a handful of colors throughout your design while being mindful of color combinations that emphasize the desired mood of your infographic.
Additionally, the use of consistent imagery throughout the design can also help to tie your theme together. Consistent margin spaces, line weights, and font families should also be used to create a consistent visual style.
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Lack of Hierarchy and Structure
A general lack of structure can make a visual confusing and difficult to interpret. To avoid such a critical mistake, a clear and detailed hierarchy should be established to ensure that viewers understand what is important and how all the pieces fit together. By choosing an infographic layout, viewers may find your infographic difficult to follow, resulting in less effective communication of data.
It is also important to identify focal points clearly so that the most important elements will capture the viewer’s attention first. Contrasting elements and design add emphasis, while consistent spacing and size help viewers easily visually interpret the intention of the design.
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Poor Data Visualization
Poor data visualization can lead to confusion, be difficult to understand, and even worse, can be misinterpreted. One of the most common errors with business infographic designs is in how the data is visualized. Not using the right visuals to represent the data, such as charts or graphs, can be disorienting and difficult to comprehend.
Using an incorrect data structure or display format, such as using an illustration or too many shapes, can further distort the data and make it difficult for readers to understand. To avoid these common errors, it is important to use the most effective data visualization format depending on the type of infographic.
Avoid These Errors With Business Infographic Design
Be sure to always keep a visual hierarchy, avoid being too cluttered, keep text and visuals to a minimum, choose colors wisely, and keep the brand in mind. When in doubt, hire a professional to help create an effective and impactful infographic. Start creating amazing infographics today to avoid these errors with business infographic designs.
For more design tips, advice, and much more, check out our other articles on the topic.