A Customer Conversion Guide: Visualize User Clicks and Cursor Moves
Far too many businesses have an unhealthy obsession with what is known in the trade as vanity metrics. Essentially, these are data points that indicate your business is gaining traction across your digital assets; however, in reality, although you are attracting a large number of users, they are not converting. Without turning your users into paying customers, you are not just leaving money on the table, but could be casting your company an inordinate amount of money from wasted ad spend and server costs. Instead, it’s crucial to place most of your focus and energy in not merely gaining users, but in turning them into loyal customers who will hopefully patronize your company for years to come. This post will cover a few ways in which you can make this a reality and boost your lifetime revenue per customer. Read more
