Skyscraper Technique SEO: Does It Still Work In 2023?

When it comes to SEO, you want to make sure that your website is visible on the first page of Google search results. But what about those keywords that are highly competitive? That’s when you need to employ an effective SEO strategy such as the Skyscraper Technique. The Skyscraper Technique was first developed by Brian Dean in 2013 and has since become a popular method for achieving higher rankings in organic search results. But does the technique still work in 2023? In this blog post, we’ll explore the current state of the Skyscraper Technique, its pros and cons, and whether or not it’s still effective for SEO purposes.

What is Skyscraper Technique SEO?

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The Skyscraper Technique is a link building and content marketing strategy that involves creating content that is significantly better than anything else that exists on the web. The goal is to attract links and social shares from other websites, which will help your website rank higher in search engines. The original Skyscraper Technique was first popularized by SEO expert Brian Dean in 2013, and it has since become one of the most popular link building strategies. While the specifics of the technique have changed over time, the basic premise is still the same: find a popular piece of content, make it even better, and then promote it like crazy.

One of the advantages of the Skyscraper Technique is that it can be used to target high-value keywords. By creating content that ranks for these keywords, you can drive a significant amount of traffic to your website. Moreover, because you are targeting keywords that already have a lot of search volume, there is a good chance that you will be able to rank quickly and get results fast. Another advantage of this technique is that it allows you to build relationships with other influencers in your niche. When you create a piece of content that is truly outstanding, people will naturally want to share it with their followers. As more and more people share your content, you will start to build up a network of relationships with influential people in your industry. These relationships can be extremely valuable and can help you further your career.

How does it work?

To put it simply, the Skyscraper Technique is an SEO strategy that involves finding content that’s already popular and creating something even better. The idea is that if you can create content that’s better than what’s already out there, you’ll be more likely to rank higher in Google search results. And since Google is the biggest search engine, that means more traffic for your website. So how do you find popular content? And how do you make sure your content is even better? Keep reading to find out.

Pros and Cons

There are a lot of SEO techniques out there, and it can be hard to keep up with the latest trends. The Skyscraper Technique is one that has been around for a while, but does it still work in 2023? Let’s take a look at the pros and cons of using this technique to see if it’s still worth your time.

The biggest pro of using the Skyscraper Technique is that it can help you rank for competitive keywords. If you can find a way to create content that is better than what is already out there, then you will have a good chance of ranking high in the search results. This can lead to more traffic and more conversions for your business. However, there are also some cons to using this technique. One of the biggest problems is that it can be time-consuming to research and create content that is better than what is already out there. If you don’t have the time or resources to do this, then it might not be worth your while. Additionally, if you don’t do it right, you could end up with low-quality content that doesn’t rank well or convert well. So, should you use the Skyscraper Technique for your SEO in 2023? It depends on your goals and resources. If you’re willing to put in the time and effort to create high-quality content, then it could be worth your while. However, if you don’t think you can compete with the other sites out there, then it could be worth your while. Alternatively, you could reach out to the experts to do it for you. For example, if you run a software platform, contact a reputable B2B SaaS SEO agency.

Case Studies

The Skyscraper Technique is a white hat SEO link building strategy that involves finding content that’s already popular and creating something even better.  It’s a great way to build links because you’re not only creating something new and original, but you’re also tapping into an existing audience.  To do the Skyscraper Technique, you first need to find popular content in your niche. You can use Google search operators like “best niche articles” or “most popular niche articles” to find relevant results.  Once you find some popular articles, take a look at what makes them so successful. Is it the quality of the writing? The valuable insights? The interesting data?  Now it’s time to create your own piece of content that’s even better than what’s out there. Make sure it’s well-researched, thoroughly written, and packed with helpful information.  Once your article is published, reach out to the people who linked to the original article and let them know about your new piece of content. Most people will be happy to update their links if you provide them with something truly valuable.  The Skyscraper Technique is a great way to build links and improve your SEO. It may take a bit of extra work

Is it still effective in 2023?

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Skyscraper Technique SEO is a tried-and-true method for increasing traffic to your website. But is it still effective in 2023? The answer is a resounding yes! Skyscraper Technique SEO is still an incredibly effective way to drive traffic to your website and improve your search engine rankings.

It’s a proven method. The Skyscraper Technique has been around for years, and it’s been proven to be an effective way to increase traffic and improve search engine rankings. There are plenty of case studies out there that show the positive results that businesses have seen from using this technique. It’s constantly evolving. The great thing about the skyscraper technique is that it’s always evolving. As Google updates its algorithm, the Skyscraper Technique evolves with it. This means that it’s always an effective way to stay ahead of the curve and keep your website ranking high in the search results.

It works for all types of businesses. Whether you’re a small business or a large enterprise, the Skyscraper Technique can work for you. It’s a scalable approach that can be customized to fit the needs of any type of business.


Skyscraper Technique SEO is a great way to build your website’s ranking in the search engine results pages. It may take some work, but it is certainly worth the effort since it can bring in more visitors and leads for your business. Though the tactic has been around for several years, there are still ways to make use of it in 2023 that will help you get ahead of the competition. By researching and implementing effective strategies, you can ensure that your website remains competitive when it comes to SEO rankings.