Having a productive and well-optimized website is critical for the success of your business. That’s due to the increased internet accessibility and usability, enabling people to browse easily. For this reason, most businesses employ SEO practices to improve their ranking. Having responsive web design offers will benefit your SEO strategy in many ways.
1. Faster loading time
Google uses page loading time as a ranking criterion. That means the speed of pages on your website will affect your SEO rankings. You need a responsive web design that loads quickly on all devices.
Visitors will be impressed by the speed and will be happy to stay longer and revisit your website. Google will also award you higher and better rankings. And this is why most companies hire SEO services Los Angeles or buy backlinks to ensure better rankings and improved conversions.
2. Avoid duplicate content
If Google finds duplicate content on your website, you will be penalized. But with a responsive web design, the chances of duplicate content are rare. With a responsive web design, you can use a single location that matches all the sizes.
4. Lower bounce rate
Bounce rate is the total percentage of website visitors who land and leave your page without taking action. Google considers bounce rates while weighing your website’s relevance to the search query.
If your website has a high bounce rate, it reflects poor quality, irrelevant content, or an irresponsive web design. That makes your SEO ranking drop due to the lower interactions from the visitors. Even high-quality content will be in vain if it’s not backed by a great design. However, that won’t be an issue if you have a responsive web design.
5. Increased social shares
Social media is valuable regarding marketing strategies. It complements SEO campaigns and enables you to leverage your website traffic. Responsive web design enables you to share content across social media platforms. That helps you increase your brand audience.
That is because the website design will help share the content across different devices on different social networking sites. That increases your social presence, which is a key marketing strategy.
6. Better user experience
With a responsive website, you will have a better user experience. Customers will be happier to spend more time on your website. But if it’s hard to explore or utilize your website, your SEO effort will not be effective. Therefore, ensure that your website has great features that will prompt more referrals and customers.
Remember, user-friendliness is also rated a search engine ranking factor. According to Google, “time on page” shows your website’s value while ranking. You can achieve that by having a responsive website that convinces customers to spend more time on your website.
7. Higher conversion rate
A responsive website lowers the bounce rate, which enhances the guests’ client experience. Such a great experience makes the client want to revisit, resulting in better conversion rates. If you handle the leads effectively, they will become your brand customers.
Conclusion
Having a responsive web design is the key to raising your SEO ranking. It makes your website flexible, time-saving, and with a great user experience. With the above benefits, it will be great to use a responsive web design for your business.