One effective way to learn how to increase sales is by utilizing Google PPC advertising, which allows businesses to target their ideal customers with precision and drive more traffic to their website.
Some say, “Paid per click online advertising is so passe,” Why? PPC ad clicks make up for 65% of high intent commercial keyword searches. One reason for this belief is that customers are getting used to online advertising and pay much less attention to them. At the same time, for cost-effective inbound marketing, many marketers moved away from pay-per-click paid advertising. Make sure you check this advertising companies list.
In 2012 over $43.5 billion was made by Google in PPC advertising ad revenue alone, and PPC advertising is still a part of strategies in online business marketing.
And there are some obvious reasons why it’s still popular :
- PPC advertising campaigns can drive quick results
- PPC advertising campaigns allow you to target a niche audience
- PPC advertising campaigns will improve your local search presence
- PPC advertising marketing campaigns are a good tool to address customers who will most certainly be already well into the buying process.
The thing to realize is that PPC advertising is not at odds with SEO. But in fact, the two complement each other. PPC ads results show up at the top or around the right-hand side of some Google searches. This is what you see on the right-hand side ads of Facebook. These ads are paid ads that are shown when someone searches for given keyword phrases, which are not organic search results that come from SEO. This is unlike YouTube and pop-up ads which can be skipped.
PPC ads don’t intrude on the content you’re trying to access. PPC ads are targeted ads that provide relevant solutions to your queries. PPC ads fees depend on clicks and impressions. Only 30% of link clicks are from paid ads. PPC ads have a much higher conversion rate than organic search links.
Reasons why PPC advertising should be included in online marketing strategies
- It’s a measurement of your online marketing efforts.
- It will give you total ownership of the entire PPC campaign. Unlike SEO which will give you some rankings in the search result, PPC gives you full control of all rules involved.
- It helps you make contact with a niche targeted audience. Some related market keywords have low bidding prices, which means you can obtain your targeted audience that has a high conversion rate at a low price.
- It gives you a quick result and takes your site to the first search result page. SEO is an effective long-term process. For this reason, you can’t dispense with SEO. But PPC is a wise complement.
However, there are two common problems where PPC agency is concerned. The first one is not putting correct measurements in place, and another one is a lack of strategy. People often log in to their accounts and do things without having a strategy or without any step-by-step functions for growing their accounts.
To get started, you have to make a PPC campaign goal. Then you have to define your targeted audience and the key performance indicators (KPI) to track the success of your campaign. If you find this process overwhelming or if you’re looking for expert assistance in setting up or optimizing your PPC campaigns, you might consider consulting Advertising Agencies in Jeddah.
Understand your buyer need and their intent
Defining your buyer’s needs and understanding their intent helps in running a successful PPC advertising campaign. You have to know your potential customer’s demographics, goals, challenges, how your product or service can help them, etc.
Establish KPIs
Monthly budget
Once you have done some testing on your PPC advertising campaign and you’re achieving a high ROI, it makes sense to get rid of the budget cap. Until you start seeing those results, though, set a budget aligned with your overall marketing budget, the competitiveness of the keyword you’re bidding for, and the timeframe of your campaign. Some of the competitiveness of the keyword you’re bidding for and the period of time of your campaign.
Conversion target
Average 52% of [ Google AdWords] accounts do not have conversion tracking enabled.
Decide on the number of conversions you want to achieve within your monthly budget. You will probably rarely reach the target, but it’s good to set a conversion target in order to measure the success of your campaign. And don’t forget to track that data.
Cost per acquisition
How much does it cost to convert a visitor straight to a client through your PPC campaign? Make sure to compare the cost per acquisition to the main revenue you will gain from each client. Make sure you’re not planning to spend more than you’regetting.
