Ever since the rising popularity of digital marketing, the biggest dilemma for companies is which one to choose. But the question you should ask yourself is “Where can I reach my audience?”. This question will help guide you through the whole process and will help you find the best choice based on your needs and industry. Just do everything step-by-step, understand your potential clients, and reach out to them with the most suitable method.
Find the Right Audience
Before choosing between digital or print advertising, you need to start with a very important step and that is determining your audience. Your choice depends highly on where you can find people who need your services, for example, if your target audience is more likely to use the Internet and social media platforms, you should invest more money in digital advertising, however, if you want to reach a local audience, the best way to do so is through print marketing. Once you have determined this, you can move on to the next step, however, if you make a mistake here, you are more likely to have to return to this beginning step.
I Want to Share a Message With You…
What do you want to achieve with any marketing technique, what is your main goal and the purpose of your advertisements? The message and goal you want to achieve have a great impact on what choice you should make. If you want to improve brand awareness, you can try the traditional printing method because this is a great way to make your way in the neighborhood and introduce your business to more people. If you want to promote your services that are connected to e-commerce or any type of online services, you should focus more on digital marketing.
The Competition Matters…
During these last few years, almost everyone switched to digital marketing because it provided an easier and more practical way of reaching out to more people than print advertising. All this resulted in high competition and is almost impossible to get recognized and to succeed. However, if you have a strong marketing technique, you won’t have to worry much. This transition from print to digital marketing gave more chances for people who chose print advertising because they’ll get recognized by the public more easily and will have a chance to attract more people than they would have with digital marketing. Still, you need a clever strategy even with print marketing.
Print Advertising Builds Stronger Relationships
One thing digital marketing can’t offer is, for sure, a stronger bond with your clients. Digital marketing has become overused and people started to ignore all attempts to introduce a brand to them. On the other side, direct mail advertising gives you a chance to get closer to your audience. It leaves an impression that you’re more interested in bonding with your clients rather than just promoting your services. This is easily achievable with direct mail creative design because you can personalize it and write something specifically for your audience. Another way you can build a stronger bond is by sending postcards during holidays to your current or potential clients, as they’ll appreciate this and will feel more connected to you. This is an investment that can result in long and strong trust and respect which can also bring new clients.
What’s Better for the Budget?
Now, the most needed question is actually “Which option is better for staying within budget?” Digital advertising has its benefits, and if you learn where to seek proper help, it can cost less and you can reach a wider audience. However, one small mistake can lead to you wasting your money and still not seeing any improvements. Traditional advertising is more expensive because you need to spend more money on printing your ads or postcards, but is great if you want long-term clients. Compare different options, determine your budget and your needs, and choose wisely to end up satisfied with the final choice.
Which One Leaves More Space for Experiments?
Marketing nowadays is all about experimenting with different tools and formats with the hope of coming up with something unique. But which form of advertising gives you more space for this? Digital marketing gives you many different chances, for example, you can have fun blogging and still attract more traffic to your website. Why not combine fun and effectiveness if you have a chance? When it comes to social media marketing, it is all about being creative and open to trying different trends. This is a place where your creativity has unlimited space to prove itself.
On the other hand, print advertising is considered to be a technique that limits your creativity, however, if you know how to do it successfully, you can experiment with both the design and the message you want to send, but it still doesn’t provide as much space as digital advertising.
Distance as the Limit
The main benefit of digital marketing is that you can reach people from all around the world. The Internet is used almost everywhere and there is no limitation for your ad. However, this can be useful for businesses that are not limited geologically, for example, if you offer services to all the countries. This is usually the case for services that can be used online such as video games, etc. Print advertising can limit you when it comes to reaching your global audience; however, it can be more precise when it comes to local audiences.
These two types of advertising differ a lot, however, you don’t have to choose only one, you just have to determine your priority. Experiment with different forms of marketing, combine them and use their benefits to bring the best possible results to your business.
Your needs determine the type of advertising you should choose. Understand what each offers, whether what they offer is crucial for your business or not, and learn how to use them in the best way, but this requires constant adjustments and changes throughout the time.