The skill of relationship building has always been at the core of successful B2B sales, where the customer journey to closing a deal is thornier and longer. For many, remote sales and the B2B sector are incompatible, limited to the most inefficient format — cold calls and emails. Read more
The rise of refined distributions, such as Windows, OS X, and Ubuntu-specific editions, is evidence of Linux’s development from the opaque code packages it once was. These Linux distributions are excellent choices for anybody in 2022, whether they are Linux newbies or experienced users seeking a change. Read more
When it comes to professional promotion and event planning, sometimes the default WordPress calendar isn’t enough. If you are planning an event, need to sell tickets, hold meetings and display detailed information, you need a good WordPress event plugin. WordPress event plugins have more advanced features and are a great help when launching an events business. Read more
If you’ve ever run a business, you know how important it is to have a good relationship with customers who buy your goods or services. To meet your client’s expectations, you must get to know them well. As a bonus, using these 5 customer service skills to build great customer relationships could lead to more customers returning, more referrals, and more money for your business overall. Read more
Market analysis is one of the parts of marketing that gets the least attention. Companies are so often so focused on what they are doing that they don’t pay attention to what their competitors are doing. To avoid being surprised by your opponent, always be aware of what is happening. How to do a competitive market analysis? You should always keep an eye on your direct competitors, as well as the market and your customers. If you don’t, you might get surprised by an enterprising newcomer. Read more
A continuous fountain of knowledge, the Game Developer’s Conference (GDC) is an organization that seeks to disperse and pollinate knowledge throughout the video game industry in all possible facets, from art and design to marketing and economics. Read more
The business-to-business industry has its specifics bringing new challenges before marketers and companies. Despite the changes in the digital landscape and marketing processes, B2B lead generation continues to follow certain principles, focusing on expertise, quality content, and relations. Read more
A strategic strategy serves as a road map to success. It describes where an organization is headed and how it intends to get there. A strategic plan should be detailed, quantifiable, attainable, timely, and relevant. Read more
Social media has become the center of attraction for so many marketers in recent years. Whenever we think about social media, we need to think about its marketing and advertising aspects. The days are gone when people go to see their house in a particular area after receiving a phone call from a real estate agent. We now prefer the usage of the internet, and we want to see the house first on the mobile or PC screen, and then we decide whether we go to see the house. Read more
Back in the day, written content was the most important part of any website. The importance of content didn’t decrease, but how it is presented can play a big role in your business. There are millions of blog posts published daily, and having straightforward textual content just doesn’t cut it anymore. But, standing out and being different will improve traffic and the business overall. Read more
