Unit Conversion Blog

New York City has always been a magnet for dreamers, doers, and disruptors. Today, its thriving startup ecosystem has transformed it into one of the most vibrant innovation hubs in the world. For aspiring entrepreneurs and seasoned founders alike, NYC is full of opportunities to engage, learn, and grow. One of the most efficient ways to tap into this dynamic environment is by attending startup events that provide high-value networking and educational opportunities. Read more

Are your Facebook feeds, read-later articles, RSS subscriptions, and bookmarks scattered all over the place? Do you wish there was an easy way to read everything in one place without hopping between apps every five minutes? You’re not alone. Power users and info-hungry minds, this one’s for you. Read more

In the fast-paced world of e-commerce, speed and efficiency are non-negotiable. For small teams operating with tight budgets and lean tools, identifying and rescuing abandoned shopping carts is one of the most crucial optimization tasks. Fortunately, modern lightweight funnel-analysis apps have made the process quicker, more insightful, and flexible than ever before, without overwhelming teams with bloated interfaces or steep learning curves. Read more

Running a startup is a delicate balancing act—especially when it comes to keeping your SaaS customers happy and loyal. Bootstrapped founders, in particular, are often wearing multiple hats and can’t afford to ignore early signs of churn. That’s where cohort and retention tools come in. These analytics platforms help you zoom in on user behaviors, allowing you to spot red flags early and take action before it’s too late. Read more

Doing a literature review can feel like swimming through a sea of 50-tab madness, losing your mind between PDFs and citation managers. Thankfully, clever researchers on Reddit have discovered some underrated AI tools that act like brainy lab partners — only faster, and with less coffee. If you’re tired of reading 20-page papers for one useful sentence, this list is your new best friend. Read more

If you’re deeply committed to privacy, self-reliance, and owning your online presence, chances are you’re already browsing Reddit’s r/selfhosted or similar communities. One hot topic that consistently comes up is choosing the right email hosting provider—specifically, one that supports custom domains and takes privacy seriously. If Google and Microsoft aren’t aligned with your values, there’s a whole world of alternatives recommended by the Reddit self-hosting crowd. Read more

When it comes to digital ads, automation can be both a blessing and a curse. Many agencies rely on ad-automation and retargeting tools to take the heavy lifting out of campaign management. But sometimes, even the most trusted tools slip up — and those slips can be expensive. This article dives into five top platforms that accidentally overcharged clients because of billing bugs — and how agencies found out and got their money back. Read more

Social media managers love cross-platform posting tools. Tools like Hootsuite, Buffer, and Later make it easy to schedule and share posts across Facebook, Twitter, LinkedIn, Instagram, and more. One post. Multiple platforms. More reach, right? Read more