“(Not Provided)” in SEO: Real Workarounds That Help
Back in the early days of Google Analytics, SEO professionals had complete access to the keywords users typed into Google before landing on a site. These insights allowed marketers to examine search behavior, optimize content, and develop targeted SEO strategies. But in 2011, that all changed with the introduction of secure search, and by 2013, almost all keyword data in Google Analytics was replaced by the now-infamous label: (not provided). Read more