Back in the day, written content was the most important part of any website. The importance of content didn’t decrease, but how it is presented can play a big role in your business. There are millions of blog posts published daily, and having straightforward textual content just doesn’t cut it anymore. But, standing out and being different will improve traffic and the business overall.
When creating content, you need to think about your audience and how to engage them more in your story. You want customers to get engaged and involved. Creating interactive content does precisely that. It generates more conversions, engages more people, and creates a deeper connection with the audience. According to the research, 91% of buyers prefer interactive content over static content.
If you are convinced to start with the interaction, here are some suggestions and types of interactive content that will help you stand out.
Interactive infographics
Static infographics used to be different, but then they started appearing everywhere. Interactive infographics are a great solution to stand out with your content. Interactive infographics keep visitors interested in the story. In addition, the interactive infographics can share more details about the topic being presented. A click on a specific section can open a new window and present more data and statistics.
If the interactive infographic is your choice, invest more time creating it. Try different tools for interactive infographics creation.
This content should allow visitors to see and change relevant data, add different responses, and get conclusions. Also, include interactive maps and timelines with more information. Furthermore, comparison charts are a good way to interact. Finally, all these infographics should be sharable to garner even more views.
Interactive Videos and Live Streaming
Nowadays, videos are almost an indispensable part of any website. Content creators try to fit information into short videos to engage more viewers. Adding hotspots and splits with more details into a video makes them interactive and raises customer engagement. Furthermore, letting customers be involved by allowing them to dicide what you’ll film next makes them engaged and satisfied. Also, starting a live stream attracts viewers and lets them interact in real-time.
Interactive eBooks
Ebooks are very popular content. However, a static eBook can be boring and unattractive. Making them interactive engages readers and encourages them to keep reading. To make an eBook interactive, you can add videos, clickable sections with more details, and quizzes about the content. Try simple tools to do wonders.
Calculators and similar tools
Interactive calculators and other measurement tools take a second of the viewers’ time, but they show needed results and feedback immediately. This makes them a welocmed addition on almost any website. They are very versatile and can include different calculations depending on the type of website you’re running. For example, you can relate them to your products and include calculations of discounts.
Polls and surveys
Polls and surveys have always been popular. Despite being around a while, they are not outdated. Internet users love to answer questions and expect some results and express their opinions about important topics.
Furthermore, polls allow them to see other votes and make them understand how other people think. Their opinions and insights about specific topics can help you create more content or change your services. There are many tools for creating polls, surveys, and quizzes. All it takes is a simple look around.
Conclusion
Content is the most important part of any website, but how you present it might be the key to your success. Static content is not doing the best work for content creators anymore; instead, they need to put in an effort into creating interactive content. Interactive content engages and attracts more visitors and creates a stronger bond with the audience. So don’t miss the opportunity to do so.