Proving your brand’s credibility is crucial, and on social media, verification is a critical step in establishing trust. A verification badge – a small blue checkmark next to your name, signals to users that your account is authentic and reputable. While many brands strive for this status across all social media platforms, obtaining it on TikTok can be particularly beneficial. Here’s a detailed guide with six proven strategies to help you achieve that coveted blue checkmark on TikTok.
What is TikTok Verification?
TikTok verification confirms the authenticity of an account, ensuring that it belongs to the individual or brand it claims to represent. This verification helps prevent impersonation and scams, providing users with confidence that they are interacting with genuine content. Celebrities, influencers, and well-known brands often pursue verification to solidify their online presence and credibility.
Unlike other platforms where you can submit a request for verification, TikTok’s process is opaquer. TikTok’s team proactively identifies accounts that meet their standards and awards them the verification badge. This makes the journey to verification less predictable but also more rewarding when achieved.
Why is TikTok Verification Important?
- Authority: Verification helps establish your brand’s authority. The blue checkmark is universally recognized as a mark of credibility. Brands with this badge are perceived as more trustworthy and authoritative. If your competitors are verified and you are not, you risk losing followers, engagement, and potential customers to them.
- Authenticity and Trustworthiness: A verified badge immediately signals to consumers that your brand is authentic. The rigorous process to obtain verification means that only credible brands earn this status. This trust can lead to increased engagement and loyalty from your audience.
- Growth: Verification can significantly boost your account’s growth. There is speculation that TikTok’s algorithm favours verified accounts, giving them more visibility on the “For You” page. This increased exposure can lead to a rapid rise in followers and engagement.
- Credibility: In the crowded landscape of TikTok, standing out is essential. Verification sets your brand apart as legitimate and credible. It helps users distinguish your official account from imposters, ensuring they follow and engage with the right profile.
How to Get Verified on TikTok
- Focus on Content Creation: Consistency is critical to gaining verification. Develop a robust content strategy and post regularly. TikTok values accounts that show steady growth, so it aims to create engaging content that attracts new followers daily. Some sources suggest aiming for 500-2,000 new followers per day to catch TikTok’s attention. Monitor the performance of your posts and identify which types of content resonate most with your audience. Doubling down on successful formats can help increase your chances of going viral—a critical step in the verification process.
- Create a Viral Video: Going viral on TikTok is a significant milestone toward verification. Viral videos appear frequently on users’ “For You” pages, garnering hundreds of thousands of likes and views. This widespread exposure not only boosts your follower count but also demonstrates to TikTok that your content is highly engaging. To increase your chances of going viral, participate in trending challenges and use popular hashtags. While there’s no guaranteed formula for virality, consistently producing high-quality, relevant content increases your likelihood of hitting it big. Learn how to buy TikTok likes from our selection of high-quality, instant options.
- Get Verified on Other Social Media Platforms: Verification on other platforms like Facebook, Instagram, and Twitter can enhance your credibility on TikTok. If your brand is already verified elsewhere, TikTok is more likely to follow suit. This cross-platform recognition underscores your brand’s authority and authenticity.
- Get Media Coverage: Media coverage is another powerful tool for gaining verification. Being featured in reputable publications signals to TikTok that your brand has significant influence and public interest. Focus on creating noteworthy content and engaging in activities that could attract media attention. Submit your standout TikTok videos to relevant media outlets and industry publications. Over time, organic media coverage will build, further legitimizing your brand’s presence.
- Work with Influencers: Collaborating with influencers can accelerate your path to verification. Influencers can introduce your brand to a broader audience, driving follower growth and engagement. Look for influencers whose followers align with your target demographic and whose content complements your brand’s message. Reach out to influencers with a partnership proposal detailing how both parties can benefit from the collaboration. A successful influencer partnership can significantly boost your visibility and credibility on TikTok.
- Follow TikTok’s Community Guidelines: Adhering to TikTok’s community guidelines is crucial. Accounts that repeatedly violate these guidelines are unlikely to be verified. Familiarize yourself with TikTok’s rules on content creation and ensure all your posts comply. Maintaining a clean record demonstrates your brand’s commitment to creating a safe and respectful community.
Verification on TikTok is a prestigious mark that can elevate your brand’s credibility, trustworthiness, and growth. By focusing on consistent content creation, striving for viral moments, securing cross-platform verification, garnering media coverage, collaborating with influencers, and adhering to community guidelines, you can enhance your chances of earning that coveted blue checkmark.