You’ve probably heard of Search Engine Optimization (SEO) several times. Did you realize that adding videos to your website could dramatically enhance your SEO efforts and bring more visitors?
It’s true! Video is fast being recognized as one of the most crucial kinds of content marketing, and its presence can determine the success or failure of your efforts to optimize.
Before we go into detail about how video can boost your website’s ranking, Let’s discuss a bit in detail what SEO is. SEO is how you increase your visibility in search engine result pages. The higher your website’s ranking, the more people will view your site when they type in a related query or click on your website, read the articles, and become familiar with your brand.
Video and SEO
SEO’s foundation is aligning your content strategy to what the search engine algorithm is considering. Although we don’t always have full transparency from Google to determine exactly what they’re searching for, we recognize that video is an effective instrument for SEO.
What is the reason why videos boost SEO rankings? This is what we know about the relationship.
We first know that when Google displays a thumbnail video in the search result, as is the case with 26% of result pages per BrightEdge, users will be much more likely to choose from that result. The thumbnail renders the result a “rich snippet,” Rich snippets are more likely to be more popular with click-throughs than normal short snippets.
Video can also help other metrics that Google considers when determining to rank. One of the more important metrics in SEO is the amount of time people spend on your site or website and the number of backlinks that link to your site, and, in general, video increases both of these numbers. Research has shown that users spend more than twice the time on a page with video than those without. The better you can make your video content, the more likely you will gain backlinks.
Video is a great way to boost SEO both directly and indirectly. The video is the only factor that can affect your rankings, but it also can influence other factors that are taken into Google’s search engine selection system.
1. Get traffic
Video content is a major source of traffic on the internet, With as high up to eight percent of all traffic being derived from video content in 2021, according to Cisco. When determining the position of your website on the search result page, Google looks at the volume of traffic your site receives.
If you’re a frequent source of frequent users, other users doing the same searches tend to be more likely to find your site interesting as well. The more videos you make, the more traffic you’ll attract to your site, improving your overall SEO.
2. Get backlinks
Backlinks are crucial for enhancing your SEO strategy for video. Google acknowledges that exposure to others’ content is a significant aspect of ranking your content. In reality, backlinks are thought to be one of the most important aspects that affect a website’s position.
To reach your goals in terms of visits, conversions, or sales, using backlinks paired with high-quality content is essential! There’s indeed a chance that assistance from an SEO expert to implement your backlinks strategy. Get the thorough.
Know-how regarding your industry and discover what areas of your market can be used for this. This means that your SEO performance will be enhanced, and your content will be featured in more places, increasing the probability of visitors being attracted to your website.
3. Better UX
Videos inspire people to visit your website. Search engines detect good content by the amount of time that people spend time on the site. If you’re getting a lot of traffic coming in and the users leave within just a few seconds, It will be taken as a sign that your content isn’t great.
Don’t ignore that making video motion graphics using CreatorKit can be an excellent way to produce stunning content that will keep your viewers’ interest and keep them coming back to your site).
4. Convert more people
SEO will not just boost rankings but should also turn visitors into paying customers. Videos keep viewers interested and encourage them to purchase the product. It is possible to increase conversion using video by showing it on your site or using rich snippets of video.
The videos you post on your site must be engaging and interesting. It may be an explaining or product video according to the nature of the business the video is shown on.
5. Video Helps Improve the Value of Your SEO
So far, most of these suggestions have focused on ways that video can help your website rank as high as possible on engines such as Google. The positive SEO benefits will be of little value If you don’t move that relationship one step closer to conversion, which is yet another area where video can make a significant impact.
How Videos Help On-Page SEO
In addition to enhancing search engine visibility, videos have also been discovered to boost on-page interaction, which is a major ranking factor. Google expects its users to love every page in the search results and remain engaged with the site rather than leaving immediately. Engagement on the web sends positive signaling to Google.
Just placing a relevant video on your website will help improve your rankings and help get Google to appreciate and trust your website. Through the years, videos have been proven to boost engagement on the page and conversions. Most users prefer watching videos instead of reading the words (Source: Forbes Insights).
Ideas for Video Content to Boost Your Organic SEO
To leave you with some useful advice, here are some suggestions for making valuable video content for your company that will help you with everything I’ve mentioned previously:
⦁ Organic visibility.
⦁ Organic click-throughs.
⦁ Conversions and engagement on-page.
⦁ Re-Use Your Demos and Webinars
Every SaaS company can use webinars and demos to create leads and convert them into customers. However, only a handful of companies get the most out of their efforts.
Demos and webinars can be excellent long-form videos that can help boost your brand’s SERPs and entice prospective customers.
Conclusion
Video content offers an incredible chance for SEOs to get amazing results. You must think outside the box and invest in high-quality videos just as you would with other types of content.
Which steps to optimize your videos to be SEO-friendly do you think she is the most crucial?