In today´s article, we would like to bring you one step closer to SEM companies, what they do, why we need them, but also present you with some of the best agencies out there. We have previously talked a lot about SEO, and it is closely linked to SEM. SEM stands for Search Engine Marketing. This type of marketing is done online, promoting certain sites by making them more visible in certain search engines. So the basic difference between SEO and SEM is that you do not pay for SEO. It refers only to the traffic you bring to your site by its content while you are paying for SEM strategies.
When it comes to differences between these two, there are many. For example, it takes longer to see the effect of one as opposed to the other. When it comes to this, SEO takes some time to start working (somewhere around six months), while SEM starts working right away after launching your site´s ads (or maybe a few days later). Choosing to use SEM for your site has its benefits, you can also hire Google Ads experts to help you run your ads in the right direction by choosing the right keywords and allocate your budget efficiently.
People choose it because first of all, they have the budget to do so, and second, they have to generate their traffic right away. These two are the most important differences between SEO and SEM, and you can use one or the other, but both in tandem is usually the way to go if you want to grow fast and continuously.
Now we would like to give you a few tips and steps on how to come up with your SEM strategy. The first step is choosing the business or product you are going to be marketing. It is important to know the audience you are targeting to present your product/ business in the best way possible.
The next step is defining your budget. It is better to start with a smaller budget and see how well it does, and later on, you can make your budget bigger little by little. The hardest part of making your SEM strategy work well is setting it up and launching it.
There are many articles online and tutorials on how to make a good marketing strategy and what to pay close attention to, making sure you do not make any mistakes, costing you your business. Thanks to Google Analytics integration, you can measure your results and ROI. ROI stands for return on marketing. It is the ratio between your business´ income and investment. It is the main SEM metric, and the higher the ROI is, the better. Now let us present to you some of the best SEM agencies that we think will work well for everyone.
1. KlientBoost
KlientBoost promises you great success, even when just starting off with your marketing. They can help you promote your ads on multiple social media platforms while also increasing your conversion rates. They do not only deal with SEM, but also PPC, Facebook ads, Google ads, PPC management, and more. On their site, you can see how well different businesses have increased their conversion rates, but also how many famous companies use this agency.
When it comes to SEM, they offer you tons of features, and thanks to them, you do not have to think about all of the hard work SEM implies but only receive reports on how well the marketing is doing. It also points you to the biggest SEM gains, helping you improve your marketing. It also does ROI measuring, analytics optimization, competitor research, test beta releases, and much more.
2. WebFX
This agency provides you with tons of services, including everything that has to do with SEO and PPC. Both of these help with SEM and grow your business and its marketing. Used by many, WebFX guarantees to help you with your marketing strategies. They offer three price plans with different features. Speaking of features, they include industry analysis, results in analysis/ reporting, keywords in the campaign, competitor intelligence, PPC audit services, other social media platform ad services, ROI reporting, and more. This agency will give you fast results at a reasonable price.
3. Media Web
Used by many famous names, Media Web is another great agency to consider. It does not only deal with SEO but also web design, web development, and web support. They do data analysis to increase your ROI. The company promises to lead you to a higher ranking when it comes to search results, and that potentially leads to more customers. They start by analyzing your site and finding any possible issues that might be causing your low ranking. After fixing those problems, they keep up with any updates from Google and find out the best strategies to stay at the top.
4. Direct Online Marketing
A company that has been working with SEO for over a decade, guaranteeing you the best strategies to grow your business. Higher ROI, growth in your eCommerce sales, increased market share, strategic planning, and more are guaranteed if you decide on Direct Online Marketing. On their website, you can find tons of useful information and other people´s reviews on how helpful they have found DOM to be.
5. Directive
Directive’s main focus is to help businesses stand out compared to their competition and also rank as high as possible in the search engines. As soon as you decide to use their services, you are given a team of professionals consigning of a PPC and SEO specialist and an account manager. This way, all of your site´s hard work is in the hands of professionals. The services provide PPC advertising, CRO management, SEO optimization, and marketing analytics.
Conclusion
I hope you have found this article helpful and that you will consider choosing one of these agencies to help you improve your SEM. Choosing any of these agencies will not leave you wanting, and you’ll be able to see progress in time at all.