Amazon AB testing – Split test with Manage Your Experiment
Improving product listings on Amazon is crucial for sellers aiming to enhance visibility, increase conversions, and drive more sales. A powerful feature offered by Amazon to help sellers achieve these goals is the Manage Your Experiment tool. This feature enables A/B testing—often referred to as split testing—which provides valuable insights into how changes to product detail pages impact performance metrics such as click-through rates (CTR) and conversion rates. Read more