Jonathan Dough

In a world where traditional television is rapidly being eclipsed by the allure of streaming platforms, a new player has emerged on the marketing scene: Over-The-Top (OTT) advertising. Imagine a commercial that not only reaches your target audience but does so in an environment they choose, at a time they prefer, and with content tailored to their interests. This shift marks a significant departure from traditional advertising methods, offering brands the opportunity to engage consumers like never before. But what exactly is OTT, and why should businesses pay attention to this innovative approach? Read more