3 Approaches To Minimize Negative Churn With Engagement And Feedback Loops
Negative churn is the rare but powerful dynamic where expansion revenue from existing customers exceeds the revenue lost from cancellations or downgrades. For subscription and recurring-revenue businesses, achieving negative churn is a clear signal of sustainable growth and strong product-market alignment. However, it does not happen by accident. It is usually the result of intentional engagement strategies and structured feedback loops that systematically increase customer value over time. Read more