Unit Conversion Blog

Running a startup is a delicate balancing act—especially when it comes to keeping your SaaS customers happy and loyal. Bootstrapped founders, in particular, are often wearing multiple hats and can’t afford to ignore early signs of churn. That’s where cohort and retention tools come in. These analytics platforms help you zoom in on user behaviors, allowing you to spot red flags early and take action before it’s too late. Read more

Doing a literature review can feel like swimming through a sea of 50-tab madness, losing your mind between PDFs and citation managers. Thankfully, clever researchers on Reddit have discovered some underrated AI tools that act like brainy lab partners — only faster, and with less coffee. If you’re tired of reading 20-page papers for one useful sentence, this list is your new best friend. Read more

If you’re deeply committed to privacy, self-reliance, and owning your online presence, chances are you’re already browsing Reddit’s r/selfhosted or similar communities. One hot topic that consistently comes up is choosing the right email hosting provider—specifically, one that supports custom domains and takes privacy seriously. If Google and Microsoft aren’t aligned with your values, there’s a whole world of alternatives recommended by the Reddit self-hosting crowd. Read more

When it comes to digital ads, automation can be both a blessing and a curse. Many agencies rely on ad-automation and retargeting tools to take the heavy lifting out of campaign management. But sometimes, even the most trusted tools slip up — and those slips can be expensive. This article dives into five top platforms that accidentally overcharged clients because of billing bugs — and how agencies found out and got their money back. Read more

Social media managers love cross-platform posting tools. Tools like Hootsuite, Buffer, and Later make it easy to schedule and share posts across Facebook, Twitter, LinkedIn, Instagram, and more. One post. Multiple platforms. More reach, right? Read more

For new bloggers, sending beautiful email newsletters can be either a joy or a chaotic struggle—especially if you’re trying to navigate complex platforms like Mailchimp. While powerful, tools like Mailchimp can feel overwhelming due to their rigid templates and sometimes tricky interface. Fortunately, there are simpler, more intuitive options out there today that offer smooth drag-and-drop builders designed specifically for beginners who want to focus more on their content rather than fiddling with code or complicated layouts. Read more

Scheduling meetings across time zones is a mess. Someone’s always getting stuck with a 6am call or staying up until midnight. Teams spread across continents deal with this constantly, and the math gets confusing fast when New York is waking up while Tokyo is going to bed. Read more

Once upon a digital time, content managers had their calendars synced, posts scheduled, and hashtags locked and loaded. Life was good. Then—boom!—API changes struck. Suddenly, scheduled posts vanished across popular platforms. Editorial calendars looked like ghost towns. Read more

Artificial intelligence (AI) has long fascinated filmmakers and audiences alike. Movies about AI dive deep into the ethics, science, and consequences of creating machines that can think, feel, and even outsmart their makers. From dystopian warnings to heartfelt dramas, AI-focused cinema continues to challenge our perceptions of technology and what it means to be human. Read more

Law firms, traditionally seen as bastions of conservatism, are now at the crossroads of a digital transformation. As legal demands increase in complexity and volume, so too does the pressure on firms to embrace disruptive technologies. One of the most revolutionary tools to reshape the legal landscape is artificial intelligence (AI), and it’s already making waves in legal offices across the globe. Read more