{"id":2019,"date":"2021-12-26T21:40:26","date_gmt":"2021-12-26T21:40:26","guid":{"rendered":"https:\/\/unitconversion.io\/blog\/?p=2019"},"modified":"2021-12-26T21:40:44","modified_gmt":"2021-12-26T21:40:44","slug":"audience-research-helps-customize-landing-pages","status":"publish","type":"post","link":"https:\/\/unitconversion.io\/blog\/audience-research-helps-customize-landing-pages\/","title":{"rendered":"How Audience Research Helps You Customize Landing Pages"},"content":{"rendered":"

When creating your landing page, you need to have the right content that will have a high converting rate. To do it properly, you need to conduct audience research, and this is how to perform that research.<\/p>\n

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1. Customer interviews and surveys<\/h2>\n

\"opinion<\/a><\/p>\n

The first step in the research is to conduct customer interviews and surveys. Use continuous research, and reach out to your audience to get feedback on your product<\/a>. When creating questions for interviews or surveys focus questions about the user experience instead of on the sole features of your product. Ask your users what will help them instead of what will help you.<\/p>\n

Once you receive feedback focus on how it will be used. Language and sentences formulation is important, and also from which users’ demographic area you would like to receive a response. With a good question strategy, the feedback will trigger the right action from you.<\/p>\n

Consider offering something in return for feedback, like a promotional discount or gift card of symbolic value, maybe a small donation, etc. This can increase the response rate significantly, almost up to 50%.<\/p>\n

2. Social media platforms monitoring<\/h2>\n

\"Facebook<\/p>\n

A great way to research the audience is certainly from their online activities. Social media platforms are places where the audience “hangs out.” Google isn’t the only source for providing insights, social media platforms are also great insights providers.<\/p>\n

From your Facebook page insight, you can see the demographic structure of your audience, their engagement, and which posts drove the most traffic. FB groups are currently very popular, more than 1,5 billion people are engaged in their activities. So by seeing which hobby, interest, or activity the audience focuses on you will have insight into your target audience.<\/p>\n

Don’t focus only on Facebook, look into Twitter, Instagram, YouTube, and LinkedIn since they will give you even more specific pictures of different interests of your audience, what they use for fun or business.<\/p>\n

3. Competition<\/h2>\n

When researching your competitors, focus on why customers choose their products. This is a way to understand how to be “one step ahead” of your competition.<\/p>\n

Questions to ask are:<\/strong><\/p>\n