{"id":12507,"date":"2026-10-15T14:46:53","date_gmt":"2026-10-15T14:46:53","guid":{"rendered":"https:\/\/unitconversion.io\/blog\/?p=12507"},"modified":"2026-10-15T15:01:57","modified_gmt":"2026-10-15T15:01:57","slug":"best-outsourced-sdr-companies-martal-group-vs-salesroads-for-b2b-growth","status":"publish","type":"post","link":"https:\/\/unitconversion.io\/blog\/best-outsourced-sdr-companies-martal-group-vs-salesroads-for-b2b-growth\/","title":{"rendered":"Best Outsourced SDR Companies: Martal Group vs. SalesRoads for B2B Growth"},"content":{"rendered":"

Martal Group is the better fit for B2B tech firms that need multichannel outbound across email, LinkedIn, calling, and account research, while SalesRoads is stronger for U.S. companies that want disciplined appointment setting with a heavier phone and SDR management model.<\/strong> SalesRoads says it has generated more than 100,000 qualified appointments<\/strong> for clients, which gives buyers a useful scale marker when comparing outsourced SDR partners [source: SalesRoads<\/a>]. If your sales motion is complex, technical, or ABM-style, Martal Group usually looks sharper. If your team wants booked meetings, tight call scripts, and a U.S.-based sales development bench, SalesRoads deserves a serious look.<\/p>\n

TLDR:<\/strong> Martal Group is best for SaaS, IT, and B2B tech companies that need a broader outbound engine, not just appointment setting. SalesRoads is best for U.S.-focused B2B teams that want an SDR squad to call, qualify, and book meetings with clean process control. For example, a $40,000 ACV software company needing 12 qualified demos per month may prefer Martal if LinkedIn and email matter, while a $15,000 ACV services firm targeting regional operations managers may get faster traction from SalesRoads. A realistic benchmark is to expect 2 to 6 qualified meetings per SDR per month at first, then improvement after list, messaging, and objection data mature.<\/p>\n

Quick Verdict: Which Outsourced SDR Company Wins?<\/h2>\n

Choose Martal Group<\/strong> if your buyer journey is consultative. Think cloud services, cybersecurity, SaaS, AI tools, fintech, manufacturing tech, or professional services sold to senior decision makers. Martal\u2019s pitch centers on pairing clients with experienced sales executives and SDRs who can run outbound across several channels. That matters when one email will not cut it.<\/p>\n

Choose SalesRoads<\/strong> if you want a more classic SDR outsourcing program. It is a good match for appointment setting, cold calling, prospect qualification, and inside sales support. The model feels especially practical for companies that already know their ICP and just need more conversations on the calendar.<\/p>\n

Honestly, it feels like too many outsourced SDR pages make buyers hunt for the one thing they really want: how many good meetings will I get and how quickly?<\/em> Neither provider can promise clean results without testing. Still, their strengths are different enough to make the choice easier.<\/p>\n\"\"\n

Where Martal Group Stands Out<\/h2>\n

Martal Group is often positioned as a B2B lead generation and sales outsourcing firm for technology companies<\/strong>. That is the key phrase. It is not just dialing through a list. The offer usually includes target account planning, messaging, outreach, lead qualification, appointment setting, and handoff to your sales team.<\/p>\n

Martal\u2019s strongest use case is a company with a solid product but a thin outbound function. Maybe the founder has been selling through referrals. Maybe the internal AE team is stuck doing prospecting between demos. Martal can help build a repeatable outbound lane without hiring full-time SDRs right away.<\/p>\n

Best-fit scenarios for Martal Group include:<\/strong><\/p>\n